Wed, October 30, 2024

9:00 AM – 3:00 PM CDT

Millsaps College

1701 N State St | Murrah Hall, Rm 207
Jackson, MS

Event Duration

6 Hours

$250 (Nonprofit)

Wed, October 30, 2024

Brand Development and Strategic Marketing

Brand development and strategic marketing have become instrumental aspects of business strategy regardless of company age or size. These concepts are often at the center of successful organizations — guiding decisions and actions. Whether you’re an entrepreneur, nonprofit, or corporate business brand leader, this session is essential to the development of a framework to build and manage a great brand.

In this session, you will define the foundational building blocks of brand purpose, target audience, identify opportunities and threats to your brand market and formulate potential strategies to strengthen your brand’s position.